In this post, I discuss three (3) ways to create video / multimedia and use on your social media networks. In a previous post, I highlighted five types of visual media you should be using so I wanted to showcase a particular type of media.
The statistics regarding the power of video is continuing to mount. For instance, sproutsocial.com states that Facebook user engagement with a post including a video is 62% higher than a post with a photo. Take a moment to think about your own viewing behavior on Facebook. I know I am more likely to look at post with a video. Think about how easy it is to get lost in a sea of videos on YouTube. If you haven’t considered video before, you definitely should start. Even if you are someone who isn’t too keen on recording yourself on camera, fear not! There is more then one way to make a video.
Below I talk about three ways (with four examples) you can create video. Which method you chose will depend on how much time you have and your comfort level with different technology and software. The good news is you probably already know how to use at least one of the options.
Slides converted to video (Keynote/PowerPoint)
If you have either Keynote (Mac) or PowerPoint (Windows) installed on your laptop or desktop, you can create this type of movie with ease. It can be one of the quickest ways to create a video without any fancy equipment or high-end video editing software. Also, it is a really good option if you are not ready to get in front of a camera. With this option, you can create a movie with still images and either add text and music (example 1) or do a voice over narration (example 2). After you’ve created a presentation, all you do is save or export as a movie. The software will convert it to either a .mov or .mpg file, which you can upload to YouTube. The more current versions of both Keynote and PowerPoint will even include slide transitions and animations as part of the movie.
Animations (example 3) are unique and different so this can be a powerful way to connect with your audience. However, they will most likely take you the most time to create, as you may have a steeper learning curve with the software. More complex animations require pre-planning like writing a script. As a fun way to connect with your audience, free options of platforms like Powtoon or GoAnimate, will most likely fit your needs. Once you’ve completed the animation, it is easy to share on your social media networks or embed on your website. If you plan to use animations for marketing, explore the fee-based options of these or similar platforms. Quality and a well-conceived message are imperative for successful marketing.
Recorded/Talking Head video
The recorded/talking head video (example 4) is by far the most common type of video on the web and origin to many viral videos. Our smartphones are handy when it comes to recording video either of the action around us or ourselves. They make it easier then ever to record, edit, and upload to YouTube or share on other platforms. Other ways you can record is with a webcam or the video setting of a DSLR camera. If you are fairly new to recording video with the purpose of generating a following on social media, give yourself plenty of time to practice. In the business context, while perfection is not needed, quality does matter.
I hope you enjoyed this post about the three ways you can create video for your social media platforms: convert slides to a movie, create an animation, or record with your smartphone or other recording device. As my examples show there isn’t a right or wrong way to create video. What is important is to just start creating, practice, and share. Before you know it creating video will be something easy to do and a great way to convey your message.
I would love to hear from you about your adventures with video and if you have another suggestion on creating video, please share in the comments below.